Print ad for online bookstore, Planet e-book - Bookshelf
Deforestation is a major concern all over the world, so when the client said he wanted to promote reading online, as an environment friendly option, we were really excited. Once we cracked the idea of visually linking the trees; in this case bamboo; to paper and therefore books - the execution was fairy simple. We wanted, without making any bones about it, to drive home the fact that paper is a huge cause of deforestation the world over. So the client could promote his site as well as do his bit for the forests.
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