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Samsung Mobile Tracker - Boomerang Mobile phone trackers were a fairly new feature when we were briefed about this poster. With a target audience that was youthful and affluent, the idea needed to be intelligent and engaging without being fussy. An illustrated boomerang was the perfect metaphor for a phone that would always come back to you. Beside posters, the boomerang was also executed as giant, suspended, in-store point-of-sale. |
Saturday, January 8, 2011
Samsung Mobile Tracker - Boomerang
