Unitech was launching a premium residential property 'Unitech Golf & Country Club' in Noida, and as a pre-launch, unveiling event we recommended that they organise a 'by invitation-only' art exhibition on the property itself.
The idea was to commission well known artists to paint one paining each, which applicants for the property would later have the option to bid for. The association with art places the property and clientele firmly in the upper crust.
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