Cannes 2009 & One Show Design 2009 - Merit Awards

This poster campaign for Samsung MP3 Players was based on the effect or the hold music has on people, whether it takes you on a trip down 'memory lane' or whether it 'pulls at your heart strings' on your journey through the ups and downs of relationships or whether you're simple obsessed or 'hungry for sound'.

The illustrative treatment was chosen due to the creative and visual liberties it allows you, besides giving it a contemporary, youthful look. The biggest competitor was the ipod with its apple legacy and stark, lifestyle imagery, therefore the aim was to make this the complete opposite - very complex, emotional, engaging and insightful storytelling.

Poster Campaign for Samsung MP3 Players - Heart Strings

One Show Nomination

Print ad for online bookstore, Planet e-book - Bookshelf

Deforestation is a major concern all over the world, so when the client said he wanted to promote reading online, as an environment friendly option, we were really excited. Once we cracked the idea of visually linking the trees; in this case bamboo; to paper and therefore books - the execution was fairy simple. We wanted, without making any bones about it, to drive home the fact that paper is a huge cause of deforestation the world over. So the client could promote his site as well as do his bit for the forests.